Wednesday, October 29, 2008

Smart Entertainment, anyone?

One of the things that I find genuinely inspiring about the campaign run by Barack Obama is that he really does treat us as adults. He acts as if voters are smart people, able to handle difficult and complex issues and sort through a complicated truth. (His speech on race was probably the best example, but really, just in general, the level of disingenuousness in his campaign is simply so much lower than any politician in recent memory, it's almost awe-inspiring...)

And the real test, coming in 6 days, is whether it will work or not. If he wins, of course, it won't just be because he treated us as if we were smart - more likely it will be because we want a change and our economy is in the toilet, swirling around with our truly putrid international reputation. But an Obama victory will be an undeniable boon to those of us who have tried to build our own careers on the idea that we can treat our audience -- our voters, our consumers -- as if they are smart. I've always wondered how it could be otherwise, given that we are our audience, after all -- but one more sign that we can do this and succeed is always a welcome thing.

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